What is user-generated content?
Updated 2026-10-10
UGC is original content you create for a brand campaign and submit for review.
What to do
- Open a UGC campaign.
- Read what the brief asks you to make.
- Submit your own content for that brief.
Eligibility
UGC is not a repost of someone else’s ad unless the brief says that use is allowed. Clipping is a separate short-clip campaign type.
If something goes wrong
- Payment follows approval and the model on the brief.
- Submitting is not the same as approval.
Read clipping if the campaign is a clip campaign.
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