Creators & Content

How do campaign briefs work?

Updated 2026-10-10

The brief is the instruction for the campaign: deliverables, rules, and the payment model.

What to do

1. Open the campaign and read the brief completely.
2. Note the payment model: fixed per approved piece, per views, or both when the campaign is set up that way.
3. Produce only what the brief requests.

Eligibility

The brief controls review. Extra work that ignores it can be rejected.

If something goes wrong

• If the brief is vague, ask through the campaign tools or a ticket before you submit.
• Verbal promises outside the brief are not the campaign record.

Brands edit briefs in the campaign center. Creators follow the published brief.