Brand Campaigns

How do I write a campaign brief?

Updated 2026-10-10

Write the brief in the campaign so creators know the deliverable, the rules, and how payment works.

What to do

1. State the content type, length, and any required mentions.
2. State the payment model the campaign actually uses.
3. Publish only after the text matches what you will approve.

Eligibility

Creators are reviewed against this brief. Promises you make outside it are not stored on the campaign.

If something goes wrong

• A one-line brief leads to mismatched submissions.
• Changing the brief after people submit can make older submissions hard to judge.

Define deliverables in the same campaign before you invite anyone.