Brand Campaigns

How do I define deliverables?

Updated 2026-10-10

Deliverables are the pieces you list on the brief, such as a video, a clip, or another format the campaign form accepts.

What to do

1. Add each deliverable the creator must submit.
2. Say how many pieces you expect.
3. Match the deliverables to the payment model, per approved piece or views when that model is selected.

Eligibility

You can only require what the campaign can collect. A deliverable that the submit form cannot accept should not be the only requirement.

If something goes wrong

• Hidden requirements in a private message are easy to dispute.
• Clipping deliverables should say they are clips.

Review submissions against this list.